PROMOTING ORGANIC FOOD PRODUCTS TO THE ROMANIAN CONSUMERS
Romanian consumers started buying and consuming more organic food products. Their decision-making process is influenced by a variety of aspects and by their consumer profile. Companies need to adapt their marketing mix strategies based on this information. The current research aimed to identify co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2020-06-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/1215/1013 |