Strategic Alliance Decision-Making for the Auto Industry Base on an Integrate DEA and GM(1,1) Approach

Strategic Alliance Decision-Making for the Auto Industry Base on an Integrate DEA and GM(1,1) Approach

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Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. Therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. The aim of this paper is to propose a suitable method based on Gre...

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Bibliographic Details
Main Authors: Nan Wang, Tho Nguyen, Hoan Nguyen
Format: Article
Language:English
Published: Kharazmi University 2015-11-01
Series:International Journal of Supply and Operations Management
Subjects:
Strategic alliance
Auto industry
Grey
Data envelopment analysis
Online Access:http://ijsom.com/article_2542_460.html

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http://ijsom.com/article_2542_460.html

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