Analysis of the effects of demographic variables and characteristics of the Facebook social network on purchasing
The aim of the paper is to analyze the effect of demographic features and Facebook usage characteristics on making a purchase. In this regard, descriptive statistics measures, reliability analysis, independent sample t-tests, one-factor and two-factor analysis of variance were used. The results of t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija, Novi Sad
2019-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2019/1451-65511901086V.pdf |