Brand valuation as intangible asset of company
A brand is an important intangible asset of a modern enterprise. It represents a segment of intellectual capital, that is, the relational intellectual capital of a company and affects its financial performance. In addition to influencing the market value, the brand value also determines the future g...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | srp |
| Published: |
State University of Novi Pazar, Novi Pazar
2020-01-01
|
| Series: | Naučne publikacije Državnog univerziteta u Novom Pazaru |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2619-998X/2020/2619-998X2001046J.pdf |