Impact of Language Style on Purchase Intention Mediation Effect of Perceived Credibility: Case from Pakistan
Purpose: The current study investigates the new impact of the language style of online reviews (figurative vs. literal) on customers' perceived credibility and purchase intention the use of figurative language to advertise product quality and social presence has been advocated in previous mark...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2021-06-01
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| Series: | Journal of Accounting and Finance in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/1781 |