Development and Validation of Direct-to-Physician Pharmaceutical Marketing Tool
Background: The main part of drug industry marketing activities focuses on physicians as drug prescribers, which is usually conducted by Pharmaceutical Sales Representatives (PSR) who visit the physicians. The aim of this study was development and validation of a tool for Direct-to-Physician (DTP) p...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Shahid Sadoughi University of Medical Sciences
2019-03-01
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| Series: | Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat |
| Subjects: | |
| Online Access: | http://mshsj.ssu.ac.ir/browse.php?a_code=A-10-1-74&slc_lang=en&sid=1 |