Entry mode strategy, customer engagement, and firm performance
Purpose: This study assessed the effect of entry mode strategy on firm performance of selected manufacturers of baby-care product in Lagos State, Nigeria, more so, it examined the moderating effect of customer engagement on the relationship between entry mode strategy and firm performance. Metho...
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2020-03-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
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| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/866 |