The impact of packaging design on functional fruit juice consumers’ behaviour

Functional food is considered similar or the same as conventional food that is consumed as part of a regular diet and is shown to have specific physiologic advantages that can reduce risk of chronic diseases. Generally, products put in that group are the ones that are scientifically proven to improv...

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Bibliographic Details
Main Authors: Željka Zavišić, Marinko Jurčević, Neven Šipić
Format: Article
Published: Faculty of Economics in Osijek 2019-01-01
Series:Ekonomski Vjesnik
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