Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market
General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of analytics capabilities on digital sites and increasi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2019-08-01
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| Series: | E-Management |
| Subjects: | |
| Online Access: | https://e-management.guu.ru/jour/article/view/34 |