Campaigning on Twitter: Towards the “Personal Style” Campaign to Activate the Political Engagement During the 2011 Spanish General Elections
Politicians have been quick to adopt and leverage social media to engage voters. Micro-blogging on Twitter is a campaign tool that helps a political candidate directly interact with citizens through a shared conversation. It also allows the candidate to use a personal campaigning style based on a mo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2014-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36005 |