Differences in Memory, Perceptions, and Preferences of Multimedia Consumer Medication Information: Experimental Performance and Self-Report Study

BackgroundElectronic health resources are becoming prevalent. However, consumer medication information (CMI) is still predominantly text based. Incorporating multimedia into CMI (eg, images, narration) may improve consumers’ memory of the information as well as their percepti...

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Bibliographic Details
Main Authors: Monkman, Helen, Kushniruk, Andre W, Borycki, Elizabeth M, Sheets, Debra J, Barnett, Jeffrey
Format: Article
Language:English
Published: JMIR Publications 2020-12-01
Series:JMIR Human Factors
Online Access:http://humanfactors.jmir.org/2020/4/e15913/