PRACTICAL APPLICATION OF THE BALANCED SCORECARD MODEL, A BALANCED STRATEGIC INDICATOR SYSTEM

The operating environment of business organizations has clearly changed currently. Given the complex context marked by globalization, intensifying competition, and rapidly changing consumer demands, it is not enough for managers to focus solely on the financial performance of businesses. The Balance...

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Bibliographic Details
Main Authors: Péter BAJNAI, Péter POPOVICS
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2020-12-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_24_2.pdf