Marketing principles for Industry 4.0 — a conceptual framework
The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-11-01
|
| Series: | Engineering Management in Production and Services |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/emj-2019-0016 |