Marketing principles for Industry 4.0 — a conceptual framework

Marketing principles for Industry 4.0 — a conceptual framework

The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry...

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Bibliographic Details
Main Authors: Nosalska Katarzyna, Mazurek Grzegorz
Format: Article
Language:English
Published: Sciendo 2019-11-01
Series:Engineering Management in Production and Services
Subjects:
industry 4.0
digital marketing
digital transformation
fourth industrial revolution
Online Access:https://doi.org/10.2478/emj-2019-0016
Description
Summary:The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry 4.0. The authors propose a conceptual framework for Marketing in Industry 4.0, deriving from the guidelines for designing strategies to implement Industry 4.0.
ISSN:2543-912X

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