MULTIMODAL ANALYSIS OF TV COMMERCIALS IN TEACHING ADVERTISEMENT: STIMULATING STUDENTS’ CRITICAL THINKING
Advertisement has a big influence in our life as it shows everywhere each day through magazines, newspapers, radio, and even television. The advertisers use writing, visual images, speech, or music to promote their product. The creative and persuasive use of the multimodality supports them to promot...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Syarif Hidayatullah Jakarta
2018-11-01
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| Series: | IJEE (Indonesian Journal of English Education) |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/ijee/article/view/8072 |