Theoretical approaches about the role of electoral advertising in a context of political malaise

We are going to develop a theoretical frame to understand the role that campaigns would have in a context of political malaise. Considering the multidimensionality of the discontent, we are going to conceive the disaffection like the component more related with what Putnam & Goss called ‘the pre...

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Bibliographic Details
Main Authors: Fierro Zamora, P., Azurmendi, A.
Format: Article
Language:Spanish
Published: Universidad de Piura 2017-09-01
Series:Revista de Comunicación
Subjects:
Online Access:http://revistadecomunicacion.com/en/articulos/2017_2/4_Art.html