LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT
This paper aims the difficult problem of creating new product concepts in thearea of high-technology and innovation. Because of scientific discoveries andimpressive development of technology, many companies compete for marketsupremacy on the technological innovations market. In a global market,which...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2011-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2011/12_DovleacLavinia%20FFF.pdf |