The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online

The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online

With the advancing technology, online shopping is pacing fast. This calls for looking into factors that influence a consumer’s decision to buy online. With this, the present study investigated four variables namely consumer innovativeness, perceived benefit, perceived risk, and brand image and its i...

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Bibliographic Details
Main Authors: Jame Bryan L. Batara, Joanna Paula R. Mariblanca, Karlo Mar D. Kinaadman, Jandall Airon B. Go
Format: Article
Language:English
Published: Center for Policy, Research and Development Studies 2018-06-01
Series:Recoletos Multidisciplinary Research Journal
Subjects:
online shopping
consumer innovativeness
perceived benefit
perceived risk
brand image
Online Access:https://rmrj.usjr.edu.ph/rmrj/index.php/RMRJ/article/view/304

Internet

https://rmrj.usjr.edu.ph/rmrj/index.php/RMRJ/article/view/304

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