The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis

The Influence of Continuous Improvement of Public Car-Sharing Platforms on Passenger Loyalty: A Mediation and Moderation Analysis

Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform’s success. This study applied perceived value theory, trust t...

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Bibliographic Details
Main Authors: Fei Ma, Dan Guo, Kum Fai Yuen, Qipeng Sun, Fuxia Ren, Xiaobo Xu, Chengyong Zhao
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:International Journal of Environmental Research and Public Health
Subjects:
car-sharing
continuous improvement
passenger loyalty
structural equation model
perceived value
Online Access:https://www.mdpi.com/1660-4601/17/8/2756

Internet

https://www.mdpi.com/1660-4601/17/8/2756

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