Airport mobile marketing as a channel to promote cross-selling
Purpose: The purpose of this study is to analyze the airport mobile marketing and what elements have had a positive or negative influence in cross-selling via an airport app. Design/methodology: For this analysis, a survey was conducted to users that use the Schiphol Amsterdam Airport app. A total...
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| Format: | Article |
| Language: | English |
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OmniaScience
2016-12-01
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| Series: | Journal of Airline and Airport Management |
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| Online Access: | http://www.jairm.org/index.php/jairm/article/view/59 |