Airport mobile marketing as a channel to promote cross-selling

Purpose: The purpose of this study is to analyze the airport mobile marketing and what elements have had a positive or negative influence in cross-selling via an airport app.  Design/methodology: For this analysis, a survey was conducted to users that use the Schiphol Amsterdam Airport app. A total...

Full description

Bibliographic Details
Main Author: Lázaro Florido-Benítez
Format: Article
Language:English
Published: OmniaScience 2016-12-01
Series:Journal of Airline and Airport Management
Subjects:
Online Access:http://www.jairm.org/index.php/jairm/article/view/59