MEANING CONSTRUCTION IN INDIRECT COMMUNICATION: EMPIRICAL APPROACH
This paper is an applied cognitive linguistic research into the mental process of meaning construction taking place in the minds of message recipients in the communication process. The object of research are advertisements in which a special type of indirect, soft-selling advertising strategy is use...
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| Format: | Article |
| Language: | deu |
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Faculty of Philosophy Novi Sad, Department of History
2012-12-01
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| Series: | Истраживања |
| Subjects: | |
| Online Access: | http://epub.ff.uns.ac.rs/index.php/gff/article/view/233 |