SOCIAL PRACTICES OF ADVERTISING DISCOURSE: INFLUENCE OF STYLISTIC EXPRESSIVE MEANS ON FORMING VALUE ORIENTATIONS
The article describes the results of the study of outdoor advertising collected within the framework of an interdisciplinary project aimed at studying the role of linguistic means of advertising texts in the formation of the values of society. The method of continuous sampling was used to analyse 29...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marina Sokolova Publishings
2020-09-01
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| Series: | Russian Linguistic Bulletin |
| Subjects: | |
| Online Access: | http://rulb.org/wp-content/uploads/wpem/pdf_compilations/3(23)/94-101.pdf |