A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians

A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians

Abstract Objective: This study aimed to explore the nature and extent of, and level of user‐engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the da...

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Bibliographic Details
Main Authors: Limin Buchanan, Heather Yeatman, Bridget Kelly, Kishan Kariippanon
Format: Article
Language:English
Published: Wiley 2018-12-01
Series:Australian and New Zealand Journal of Public Health
Subjects:
digital marketing
energy drinks
young people
beverage advertising
food advertising
Online Access:https://doi.org/10.1111/1753-6405.12840

Internet

https://doi.org/10.1111/1753-6405.12840

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