Advertisement Click-Through Rate Prediction Based on the Weighted-ELM and Adaboost Algorithm
Accurate click-through rate (CTR) prediction can not only improve the advertisement company’s reputation and revenue, but also help the advertisers to optimize the advertising performance. There are two main unsolved problems of the CTR prediction: low prediction accuracy due to the imbalanced distr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2017-01-01
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| Series: | Scientific Programming |
| Online Access: | http://dx.doi.org/10.1155/2017/2938369 |