Film jako produkt marketingowy − studium dwóch przypadków
The popular trend that can be observed in the film promotion since 1997 is activating viewers and ennobled them to the rank of creators, having a real impact on the storyline or “insiders” – people who know more about the new production through the information that appears on different media platfor...
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| Format: | Article |
| Language: | Polish |
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Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2017-08-01
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| Series: | Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura |
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| Online Access: | http://studiadecultura.up.krakow.pl/article/download/4076/3820 |