SOCIAL MARKETING CAMPAIGN - A NEW CHALLENGE FOR COMPANIES
In an increasingly crowded market, companies search for new competitive advantages in order to be separated by competition in the consumer's mind. Due to the fact that players in the business environment are discovering more benefits that can be gained by their own company through a the social...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2015-05-01
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| Series: | Annals of the Oradea University: Fascicle Management and Technological Engineering |
| Subjects: | |
| Online Access: | http://imtuoradea.ro/auo.fmte/files-2015-v1/Cristina Petronela SIMION - SOCIAL MARKETING CAMPAIGN - A NEW CHALLENGE FOR COMPANIES.pdf |