STRATEGI PEMASARAN CV DIANA PHON BOGOR DENGAN PENDEKATAN STAKEHOLDER ENGAGEMENT STRATEGY

CV Diana Phon Bogor is a small business in trading sector by selling various kinds of agricultural productssuch as pesticides, fertilizers, plant seeds, pots, and agricultural tools. Sales of CV Diana Phon Bogor in the last three years (2014-2016) have been decreased, it needs a new and right strate...

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Bibliographic Details
Main Authors: Tjedahwati, Rizal Syarief, Hartrisari Hardjomidjojo
Format: Article
Language:English
Published: Asosiasi Agroindustri Indonesia 2019-01-01
Series:Jurnal Teknologi Industri Pertanian
Subjects:
Online Access:http://journal.ipb.ac.id/index.php/jurnaltin/article/viewFile/24631/16043