The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

An increasing number of brands rely on ecolabelling as associative branding strategy for communicating their sustainability performance. Specifically, associative branding aims to link a brand to an ecolabel to embed sustainability into brand knowledge to provide an added value for consumers. In thi...

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Bibliographic Details
Main Authors: Steffen Schmidt, Sascha Langner, Nadine Hennigs, Klaus-Peter Wiedmann, Evmorfia Karampournioti, Gesa Lischka
Format: Article
Language:English
Published: Taylor & Francis Group 2017-12-01
Series:Cogent Psychology
Subjects:
brand knowledge
framing effect
brand leveraging
sustainability advertising
ecolabeling
implicit measures
reaction time measurement
universal structure modeling
Online Access:http://dx.doi.org/10.1080/23311908.2017.1329191

Internet

http://dx.doi.org/10.1080/23311908.2017.1329191

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