An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective
Nowday, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. Using multiple distribution channels, despite having advantages, have many challenge...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2012-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_28610_b2c4be350f1c977d9a3341d9f85eb141.pdf |