Identifying associations between sport sponsorship decision-making variables
Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication variables into sponsorship to create a leverage e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2004-04-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/1352 |