PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI THESECRET FACTORY OUTLET

ABSTRACT The aim of this research is to know the influence of product quality and price to purchase decision of The Secret Factory Outlet in Bandung. This research type is descriptive-verificative. Sampling technique used is incidental sampling with 100 respondents. The technique of data analysis u...

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Bibliographic Details
Main Authors: Anugrah Janwar Tunis, Sopa Martina
Format: Article
Language:Indonesian
Published: Bina Sarana Informatika 2016-12-01
Series:Jurnal Pariwisata
Online Access:http://ejournal.bsi.ac.id/ejurnal/index.php/jp/article/view/902