Supply chain coordination under retail competition and advertising dependent demand
Supply chain coordination as an effective tool plays an important role in improving supply chain performance. In this article, a two-level supply chain with one manufacturer and two retailers is considered. The order quantity that retailers are faced with depends on the amount of advertisements and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2012-04-01
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| Series: | International Journal of Industrial Engineering Computations |
| Subjects: | |
| Online Access: | http://www.growingscience.com/ijiec/Vol3/IJIEC_2012_21.pdf |