Supply chain coordination under retail competition and advertising dependent demand

Supply chain coordination as an effective tool plays an important role in improving supply chain performance. In this article, a two-level supply chain with one manufacturer and two retailers is considered. The order quantity that retailers are faced with depends on the amount of advertisements and...

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Bibliographic Details
Main Authors: Mehdi Mirzaee, Ahmad Makui, Ebrahim Manzari Tavakoli
Format: Article
Published: Growing Science 2012-04-01
Series:International Journal of Industrial Engineering Computations
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