PERSEPSI PENGELOLA VILA DI KUTA UTARA TERHADAP PENGGUNAAN ONLINE TRAVEL AGENTS UNTUK PROMOSI DAN PENJUALAN

There has been a growing tendency for villa and accommodationbusiness worldwide to use online travel agents (OTA) to promoteand sell their rooms. This research discusses the advantagesand disadvantages of the promotion and sales through OTA forvilla business in North Kuta area and analyses motivatio...

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Bibliographic Details
Main Author: Luh Sri Astuti
Format: Article
Language:English
Published: Universitas Udayana 2015-09-01
Series:Jurnal Master Pariwisata
Subjects:
Online Access:http://ojs.unud.ac.id/index.php/jumpa/article/view/15216