SEMIOTICS ANALYSIS OF THE ADVERTISING CAMPAIGN “CHILDREN
From the perspective of French Semiotics, this paper analyses the campaign Children see, children do, created in 2006 for the Child Friendly Australia, and shows the meanings produced, as well as the strategy of manipulation from the enunciator on the enunciatee, by the three levels of the elementar...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2007-12-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/2798 |