Marketing information system - concept and components

Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions. Dynamisation of economic ambience, based on the principles of a propulsive market...

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Bibliographic Details
Main Author: Domazet Ivana S.
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2003-01-01
Series:Marketing (Beograd. 1991)
Subjects:
MIS
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710303145D.pdf