Advertising in virtual space. An increasing threat for traditional advertising.

Traditional advertising media used as a main TV, radio and print media. When the Internet has become one of the most important channels of communication between people, advertising has proposed to use this new medium to promote products and services on the market. Currently, more than 50% of t...

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Bibliographic Details
Main Author: Razvan DINA
Format: Article
Language:English
Published: Saphira Publishing 2012-01-01
Series:Oeconomics of Knowledge
Subjects:
Online Access:https://sites.google.com/site/oeconomicsofknowledge/v4_i2_2q_2012_rd.pdf