Advertising in virtual space. An increasing threat for traditional advertising.
Traditional advertising media used as a main TV, radio and print media. When the Internet has become one of the most important channels of communication between people, advertising has proposed to use this new medium to promote products and services on the market. Currently, more than 50% of t...
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Format: | Article |
Language: | English |
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Saphira Publishing
2012-01-01
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Series: | Oeconomics of Knowledge |
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Online Access: | https://sites.google.com/site/oeconomicsofknowledge/v4_i2_2q_2012_rd.pdf |