Sensory Nudges: The Influences of Environmental Contexts on Consumers’ Sensory Perception, Emotional Responses, and Behaviors toward Foods and Beverages

Sensory Nudges: The Influences of Environmental Contexts on Consumers’ Sensory Perception, Emotional Responses, and Behaviors toward Foods and Beverages

Food products with highly acceptable flavors are not always successful in the marketplace. Sales of identical food products sold in two different stores often differ. Patrons’ choices of specific menu items vary depending on menu designs at restaurants. Such examples suggest that consumer behavior r...

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Bibliographic Details
Main Author: Han-Seok Seo
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Foods
Subjects:
nudge
sensory
context
consumer behavior
perception
acceptability
Online Access:https://www.mdpi.com/2304-8158/9/4/509

Internet

https://www.mdpi.com/2304-8158/9/4/509

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