Natural Tendency towards Beauty in Humans: Evidence from Binocular Rivalry.

Although human preference for beauty is common and compelling in daily life, it remains unknown whether such preference is essentially subserved by social cognitive demands or natural tendency towards beauty encoded in the human mind intrinsically. Here we demonstrate experimentally that humans auto...

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Bibliographic Details
Main Authors: Ce Mo, Tiansheng Xia, Kaixin Qin, Lei Mo
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4773156?pdf=render