New images of pombagira in pop culture: symbols, mythos and stereotypes in circulation

How the archetype of the Wild Woman survives and resurfaces within stereotypical constructions of the feminine in contemporary pop culture, especially in music and video clips? To address this archetype, we start from the Brazilian figure pombagira, symbol of a free, wild, sensual and sexual female...

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Bibliographic Details
Main Authors: Florence Marie Dravet, Leandro Bessa Oliveira
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing 2015-12-01
Series:Comunicação, Mídia e Consumo
Subjects:
Online Access:http://revistacmc.espm.br/index.php/revistacmc/article/view/1082