The Effect of Customer Relationship Management on Organizational Performance Aspects (Case Study: 3 to 5 Star Hotels of Mashhad)
The purpose of the present research is to investigate the effect of CRM on organizational performance aspects in 3- to 5-star hotels of Mashhad. To do so, the effect of four CRM dimensions (including focus on main customers, CRM organization, knowledge management, and technology-based CRM) on each p...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_7871_fcffeac200d5d21ec4d2adc88652dd14.pdf |