Price or Privilege? Customer Perception on Loyalty Programs
The main purpose of the research is to understand how customers perceive loyalty programs. The author argues that types of loyalty programs could be classified into two: price based and privilege based. This research models that customer perceptions on loyalty programs, differ between these two type...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2011-12-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2023 |