COMO ENTENDER A VAIDADE FEMININA UTILIZANDO A AUTOESTIMA E A PERSONALIDADE

The article seeks to understand the relationship between self-esteem and personality traits in feminine vanity and how these associations may influence propensity to undergo into cosmetic surgery. The subject has been studied using the 3M model (Mowen, 2000). The research is based on a survey of 697...

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Bibliographic Details
Main Authors: Cátia Fabíola Parreira de Avelar, Ricardo Teixeira Veiga
Format: Article
Language:English
Published: Fundação Getulio Vargas 2013-07-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590-0034-7590201300400002.pdf