PROBLEMS OF USING CUSTOMER-ORIENTED MARKETING STRATEGY IN THE MANAGEMENT SYSTEM OF EDUCATIONAL INSTITUTIONS

PROBLEMS OF USING CUSTOMER-ORIENTED MARKETING STRATEGY IN THE MANAGEMENT SYSTEM OF EDUCATIONAL INSTITUTIONS

The object of research: marketing activities in higher education to remain competitive. Investigated problem: setting up a management system of relations with stakeholders in the educational services market, which can adjust quickly to any market changes. The main scientific results: trends in...

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Bibliographic Details
Main Authors: Oleg Bogoyavlenskiy, Tetiana Bolotova, Boris Dmitruk, Andrey Nepran, Yaroslav Radchenko, Vuksan Vuko
Format: Article
Language:English
Published: PC Technology Center 2020-06-01
Series:ScienceRise
Subjects:
marketing of educational activities; market of educational services; consumer; institution of higher education
Online Access:http://journal.eu-jr.eu/sciencerise/article/view/1335

Internet

http://journal.eu-jr.eu/sciencerise/article/view/1335

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