Permanent campaign of Dilma Rousseff: an analysis of government communication and election strategies
This paper presupposes that the electoral communication is not limited to election periods, since there is an ongoing strategic use of media to build the image of political leaders and parties. This is the concept of permanent campaign, which is a confluence of government communication and electoral...
Main Authors: | , , , |
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Format: | Article |
Language: | Spanish |
Published: |
Universidad Complutense de Madrid
2016-11-01
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Series: | Mediaciones Sociales |
Subjects: | |
Online Access: | http://revistas.ucm.es/index.php/MESO/article/view/54544 |