The importance and phases of the place branding process
The aim of this paper is to point out to the importance of place branding and phases of the branding process in order to attract quality human resources, greater number of visitors, tourists, investments, companies and events, achieve bigger sales and find new sales channels to sell products and ser...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija, Novi Sad
2018-01-01
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| Series: | Škola Biznisa |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2018/1451-65511802133J.pdf |