Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
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| Format: | Article |
| Language: | English |
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Resilience Alliance
2002-06-01
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| Series: | Ecology and Society |
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| Online Access: | http://www.ecologyandsociety.org/vol6/iss1/resp6/ |