Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.
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| Format: | Article |
| Language: | English |
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Resilience Alliance
2002-06-01
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| Series: | Ecology and Society |
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| Online Access: | http://www.ecologyandsociety.org/vol6/iss1/resp6/ |
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doaj-4b07f7823b7244908cae154e4949e305 |
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Article |
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doaj-4b07f7823b7244908cae154e4949e3052020-11-24T23:31:26ZengResilience AllianceEcology and Society1708-30872002-06-0161r610.5751/ES-00392-0601r06392Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing PerspectivePeter Bromley0Pacific Institute for Social Change and Economic Sustainability (PISCES)Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand.http://www.ecologyandsociety.org/vol6/iss1/resp6/advertisingenvironmental responsibilitysocial changesocial values |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Peter Bromley |
| spellingShingle |
Peter Bromley Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective Ecology and Society advertising environmental responsibility social change social values |
| author_facet |
Peter Bromley |
| author_sort |
Peter Bromley |
| title |
Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective |
| title_short |
Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective |
| title_full |
Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective |
| title_fullStr |
Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective |
| title_full_unstemmed |
Getting a Purchase on Social Values: Further Commentary on Sustainability, A Marketing Perspective |
| title_sort |
getting a purchase on social values: further commentary on sustainability, a marketing perspective |
| publisher |
Resilience Alliance |
| series |
Ecology and Society |
| issn |
1708-3087 |
| publishDate |
2002-06-01 |
| description |
Successful marketing of sustainability will proceed apace when we confront, and deal directly with, our social values. The tools are at hand. |
| topic |
advertising environmental responsibility social change social values |
| url |
http://www.ecologyandsociety.org/vol6/iss1/resp6/ |
| work_keys_str_mv |
AT peterbromley gettingapurchaseonsocialvaluesfurthercommentaryonsustainabilityamarketingperspective |
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1716305574720700416 |