Innovative Social Media Marketing Communication Application for Thai Hotel SMEs
<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy. Nevertheless, a majority of small and medium enterprises (SMEs) do not...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-09-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/15199 |