Digital Marketing as an Environment of the Interactive Digital Advertising Technology
The article is aimed at researching the digital marketing as an environment for the development of digital advertising. The main channels of digital marketing, their instruments, features and trends of contemporaneity are considered. It is detailed that the consumers’ perception of the channels and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-05-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-5_0-pages-503_510.pdf |